How Mumbai’s Startups Are Leveraging Social Media Marketing for Fashion

Mumbai’s burgeoning startup ecosystem has embraced social media marketing to thrive in the fashion space. Startups rely heavily on cost-effective strategies like organic posts, user-generated content, and influencer collaborations to reach their target audience.

For example, new fashion labels often host online contests or giveaways, encouraging participants to tag friends and share posts. This not only boosts visibility but also drives engagement at a minimal cost. Instagram’s shop feature has also made it easier for startups to showcase their products and enable seamless purchases. By offering a mix of creativity and affordability, startups are carving out their niche in Mumbai’s competitive fashion market